It was a pleasure to work with Aaron Goodge of Toolbox and we're excited to finally share his new logo! When he came to us with his ideas on community and commitment to quality work, we knew that with similar values, this was going to be a great project.
Toobox is Aaron's handyman service with a business model based on the idea that low income home owners and renters all deserve the right to quality service and craftsmanship for home repairs that they may not be able to do themselves or afford. He works within their budget and when it can't be covered by them, he uses funds either donated or reallocated from another project he worked on for someone at a higher income bracket.
When designing his logo we had to keep a few things in mind: It had to appeal a wide audience, low income to wealthy, and have room to expand into more community projects and involvement. It needed to be friendly while also showcasing quality work and creativity.
From the start we were set on creating something that felt like the vintage hand-painted signs that were common in the craftsman industry of yesteryear. The toolbox illustration adds tradition and reliability , but also makes it feel friendly and approachable because it is familiar.
Be sure to keep Toolbox in mind when home repairs pop up!