Year Round Co.

Upside Kombucha

UPSIDE KOMBUCHA
Art Direction / Branding / Package Design / Typography / Website

We were approached by Upside Kombucha to create a full brand package and help concept and cultivate new ideas for the release of their cans and new retail/factory space. We built their brand from the ground-up starting with the identity and moving into packaging for retail outlets. 

Throughout the process we kept coming back to their motto “Live Life on the Upside”. They wanted their brand to reflect a fun and healthy way to socialize. We brought that energy to the can, designing a custom pattern, that also made its way into a 20’x8’ mural inside their store.

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